> COOKIES POLICY

Last updated August 18, 2021

This Cookies Policy explains how Read Foundation (“we”, “us”, and “our”) uses cookies and similar technologies to recognise you when you visit our website at https://readfoundationcanada.org. It explains what these technologies are and why we us them, as well as your rights to control our use of them.

In some cases, we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. These are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Read Foundation) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate, and we refer to these as “necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our website and the purposes they perform are described below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

1. Necessary cookies: these are essential for enabling user movement around our website and providing access to features, such as donations. These cookies do not gather information about you that could be used for marketing purposes, and do not remember when you have been on the internet. This category of cookies cannot be disabled.

2. Analytics cookies: we use Google Analytics cookies to collect information about how visitors use our website. These cookies collect information in the aggregate to give us an insight into how our website is being used.

3. Marketing cookies: we also use a marketing database management program that deploys a cookie when a client interacts with a marketing communication, such as an email or a marketing bases landing page on our website. This cookie collects personal data, such as your name, which pages you visit on our website and your history arriving at our website. Collected information is used to evaluate the effectiveness or our marketing campaigns, or to provide better targeting for marketing.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by settling your preferences in the Cookies Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept and reject. Necessary cookies cannot be rejected as they are strictly essential to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website through your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information.

The specific types of first and third party cookies served through our website and the purpose they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

Necessary website cookies:

These cookies are strictly essential to provide you with services available through our website and to use some of its features, such as access to secure areas.

Name: __tlbcpv
Purpose: used to record unique visitor views of the consent banner
Duration: 1 year

Name: __stripe_mid
Purpose: This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any payment information on a server.
Duration: 1year

Name: __stripe_sid
Purpose: This cookie is set by Stripe payment gateway. This cookie is used to enable payment on the website without storing any payment information on a server.
Duration: 29 minutes

Name: ARRAffinity
Purpose: This cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitise a client to an instance of an Azure Web App.
Duration: session

Name: m
Purpose: Determines the device used to access the website. This allows the website to be formatted accordingly.
Duration: 2 years

Name: Cart
Purpose: Necessary for the shopping cart functionality on the website.
Duration: 3 months

Name: CONSENT
Purpose: Used to detect if the visitor has accepted the marketing category in the coolie banner.
Duration: 5979 days

Name: Test_cookie
Purpose: Used to check if the user’s browser supports cookies.
Duration: 1 day

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like we beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email tracking campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

This parties may serve cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about good and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other details that directly identify you, unless you choose to provide these.

How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookies Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, you may contact us in the following ways:

Email: info@readfoundation.org.uk

Post to:

Read Foundation

Victoria Court

376 Wilmslow Road

Manchester

M14 6AX

Phone: 03000 121 121

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